What does SEO stand for?

Search Engine Optimization, commonly abbreviated as SEO, refers to the practice of improving the visibility and ranking of a website or web page in search engines like Google. The primary goal of SEO is to increase organic (non-paid) traffic by ensuring that the website or content appears prominently in search engine results for relevant keywords and phrases. This involves various strategies, including keyword research, on-page optimization, link building, and creating high-quality content that fulfills user intent.

The other choices offered do not accurately define SEO. They misrepresent core concepts related to web visibility and search engine mechanics, which is specifically addressed by the term "Search Engine Optimization." Understanding this terminology is crucial for anyone involved in digital marketing, content creation, or managing an online presence, as it helps optimize strategies to drive user engagement and improve website performance.