What does XR stand for in a business context?

In a business context, XR stands for "Extended Reality." This term encompasses all real-and-virtual environments generated by computer technology and wearables. It includes virtual reality (VR), augmented reality (AR), and mixed reality (MR), representing a spectrum of experiences that blend the physical and digital worlds.

Extended Reality is increasingly relevant in various industries, including marketing, training, education, and entertainment, as it allows organizations to create immersive experiences for users, improving engagement and learning outcomes. The versatility of XR technologies can lead to innovative solutions in project collaboration, product development, and customer interaction, fundamentally altering how businesses operate and communicate in the modern marketplace.

The other options don't fit the definition of XR within a business framework, as they refer to distinct concepts that, while relevant in specific contexts, do not represent the broad technological implications of XR as a tool for enhancing business practices and experiences.