What type of eCommerce model involves transactions between businesses and consumers?

The type of eCommerce model that involves transactions between businesses and consumers is known as Business to Consumer. This model is characterized by a business selling products or services directly to individual consumers. Examples include retail websites where consumers can purchase clothing, electronics, and groceries directly from the seller.

The focus is on the consumer as the end-user, and the interactions typically revolve around marketing, selling, and delivering goods or services to individuals. This model is crucial in eCommerce as it represents a significant portion of online sales and is often driven by consumer preferences and shopping behaviors.

Other types of eCommerce models, such as Business to Business, involve transactions between companies rather than directly involving consumers, while Consumer to Consumer is primarily about interactions between individuals selling to each other. The B2G model focuses on business transactions with government entities. Therefore, Business to Consumer distinctly pertains to the relationship where businesses engage directly with consumers.